PearlRock Partners ladders to Restock Kroger which is a transformational plan of Kroger to improve the food and grocery customer experience in America. The American retailing company Kroger Co. and private equity firm Lindsay Goldberg have reportedly announced that both the firms will partner to form PearlRock Partners, a new platform to identify, invest in and help grow the top next-gen consumer product brands. PearlRock Partners will be among major data-driven investment vehicles centered on consumer brands. The platform will be a segment of alternative profit streams portfolio of Kroger. Apparently, to expand reach of emerging consumer brands to new customers and increase their business, PearlRock will leverage predictive analytics and merchandising capabilities of Kroger along with around 20-year track record of investing in and supporting founder-led and family-owned companies and deep consumer expertise of Lindsay Goldberg. Stuart Aitken, Senior Vice President of alternative business at Kroger and CEO, 84.51°, reportedly stated that the company is eager to include PearlRock Partners to its portfolio of high growth alternative profit businesses which generate extra value from core grocery business. The company is confident that the partnership with Lindsay Goldberg will support discover and cultivate new brands which will be loved by the customers of Kroger, he further added. Brian Kelley, a Partner at Lindsay Goldberg and former CEO, Keurig Green Mountain and President, North American operations, Coca-Cola, reportedly stated that the company is delighted to collaborate with Kroger to support growth of most successful consumer brands of future, alongside the entrepreneurs who created them. Supported by a state-of-the-art predictive data platform, unparalleled merchandising resources and real-world consumer product expertise, these next-gen brands will be composed for growth and provide broad customer base of Kroger with convenience, innovation and greater choice, he further added. PearlRock Partners ladders to Restock Kroger which is a transformational plan of Kroger to improve the food and grocery customer experience in America. The company will leverage Kroger’s data assets, stores and logistics through Restock Kroger.   Source credit: https://www.businesswire.com/news/home/20190514006049/en/Kroger-Lindsay-Goldberg-Announce-Strategic-Partnership-Form http://ir.kroger.com/file/Index?KeyFile=397935337