France plans to promote green habits in 2022 with car ads encouraging cycling and walking instead of driving along with bans on plastic packaging around vegetables and fruits.
French customers will be encouraged to adopt an environmental-friendly lifestyle under a series of new rules.
The measures, undertaken by the government of President Emmanuel Macron, are meant to mitigate pollution as well as the impact of cars on the emissions of greenhouse gas.
Fruits and vegetables like carrots, leeks, potatoes, tomatoes, pears, apples, and around 30 other items will no longer be packed in plastic. Instead, they will be wrapped in materials like cartons. However, plastics will still be used for more delicate fruits like peaches and berries, which will be banned eventually.
The French government believes that the new regulation is predicted to get rid of nearly one billion plastic waste items every year.
Fast food restaurants will no longer be offering free plastic toys to children whereas magazines and other publications will be shipped without plastic packaging.
In the coming year, car commercials in the country will be required to include a message motivating people to consider greener modes of transportation. Starting March, the advertisements have to mention one of the three messages: “On a daily basis, take public transport”, “For short trips, prefer walking or cycling”, or “Think about carpooling”.
According to an official order published this week, the new rules will apply to commercials on radio, television, billboards, newspapers, and online. Advertisers who do not follow the new regulation will face a fine of nearly USD 56,652 (€50,000) per run.
Along with this, in 2022, French internet providers and phone operators will be requested to provide consumers with an estimate of GHG emissions produced by their activity online and through the usage of mobile phones. The move intends to raise public awareness of the impact of digital technology on the environment.
Source credits: https://brandequity.economictimes.indiatimes.com/news/advertising/france-urges-green-habits-with-new-car-ads-bans-on-plastic/88657983
