Dragon Spirits Marketing Inc has reportedly partnered with ICBA (Independent Contractors Benefits Association) Inc to provide access to resources and benefits to its brand ambassadors.
Starting February 1, 2022, over 6,000 brand ambassadors actively collaborating with Dragon Spirits will be offered ICBA memberships providing them access to resources and benefits that are generally unavailable to gig personnel not working in conventional environments.
Talking about brand ambassadors, the CEO of Dragon Spirits Marketing Lamar Romero expressed that the gig workers, dubbed Dragons, are crucial to the company’s business which is the reason it pays nearly USD 26 per hour weekly.
Romero understands that it is sometimes difficult for the Dragons to find affordable and quality resources and benefits which the company will offer by providing access to the ICBA. By doing this, the firm also intends to set a precedent for other companies, added Romero.
It is worth noting that Dragon Spirits Marketing has developed a number one gig marketplace for brand ambassadors that matches thriving brands with passionate and intellectual brand ambassadors at thousands of brand activations across the United States.
For scaling, the company created Dragon Engagement Network™ (DEN), an in-house marketplace platform, in 2018. It allows brands to provide curated gig workers for a variety of brand activations while providing Dragons a place where they can grow, learn, and entertain, telling great brand stories all with a high-payable, dependable source of income that is paid on a weekly basis.
For the record, ICBA is the go-to support and resource for independent contractors across the United States. The association was founded in 2002 and is made up of more than 200,000 separate contractors. It fosters its members with access to quality resources, benefits, and tools required to succeed at work and in life. eHealth, Cigna, Office Depot are some of the partners of the association.
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