Cellestial E-Mobility Pvt. Ltd. has reportedly signed a sales distribution, marketing collaboration with Mexico-based Grupo Marvelsa. Under this deal, the Hyderabad-based company will bring its reinforcement of 800 official service centers, 2,500 dealership networks, and a fleet of nearly 35 vehicle units.
Moreover, Cellestial will aim to sell around 4,000 e-tractors in the Mexican market in the next 3 years which would pave their way into the North American markets.
Cellestial E-Mobility launched the e-tractors in March 2020 and till now the company has registered nearly 1,800 bookings for the first electric tractor of India.
Talking about the deal, Founder and Chief Executive Officer Siddhartha Durairajan expressed that the company found immense international and strategic marketing synergy with Group Marvelsa apart from export sales.
Furthermore, the company is looking to use the manufacturing power of Mexico to develop the e-tractors and sell into the local market as well as simultaneously create a base to cater to the North American markets of e-tractors, added Durairajan.
It is worth noting that the electric tractors of Cellestial get a Lithium-Ion battery of 150Ah that supplies power to an electric motor generating 18bhp and develops peak torque of 53Nm.
Diego Iturrioz, MD of Grupo Marvelsa cited that this acquisition is a win-win situation for both the companies as Mexico is a fast-growing market and the tractor industry is immense in the country.
Cellestial initiated its operations in May 2019 and the company was financially supported by an angel investor based in Singapore. Tube Investment of India Ltd, part of the Murugappa group, acquired nearly 70 percent of the controlling stake in Cellestial for an investment of USD 21.5 million. This reinforced the company’s planned growth and expansion of its networks.
For the record, Cellestial E-Mobility is the first e-tractor maker of India for Airport GSE, Agri, and goods carrier sector.
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