Vitamin D3 market may witness substantial growth in the forecasted timeframe owing to increasing cases of cardiovascular diseases, cognitive impairment, cancer, and asthma in older adults. It is a fat soluble vitamin which is naturally present in foods such as beef liver and fatty fish which makes it difficult to maintain the daily required dosage. In the U.S., vitamin market was valued at over USD 7 Billion in 2018. The product has a multifunctional role & is increasingly recommended to children as it is required for healthy development & growth of bones, teeth, and muscles along with performing various physiological functions which may foster market growth.
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Vitamin D3 is a hormone produced from sterols by the activation of ultraviolet light on skin and is generic descriptor for steroids as it exhibits the biological activity of cholecalciferol. In Italy, the market of nutraceuticals grew over 3.5% in 2018. Nordic countries get limited hours of sunlight which is insufficient for the body to process vitamin D3 naturally. Extreme cold climatic conditions in Nordic countries such as Iceland, Sweden, & Denmark may increase the demand for vitamin D3 supplements.
Deficiency of vitamin D3 leads to weakening of bones & cartilage tissue as it is required to absorb calcium in the body and for regulating various metabolic function such as blood clotting, bone maintenance & development, proper functioning of heart muscles, and nerves. According to a report by National Center for Biotechnology Information (NCBI), over 200 million cases of osteoporosis were diagnosed in 2016. The deficiency is responsible for rising cases of musculoskeletal disorders such as arthritis & osteoporosis as it aids in absorbing various heavy minerals such as calcium, zinc, and iron which may further foster vitamin D3 market demand.
Rising cases of obesity among adults and youth in U.S. & Canada has increased the focus towards weight management supplements & healthy lifestyles promoting overall wellbeing and physical health. In U.S., over 30% of the population above the age of 20 were diagnosed as obese in 2018. Obesity is a major driver for increasing cases of cardiovascular diseases such as angina, coronary artery problems, stroke, diabetes, and hypertension. The product is widely used in manufacturing weight management products owing its fat soluble nature and metabolism boosting characteristics may foster vitamin D3 market share.
Magnesium is an important which mineral & plays an important role in regulating over 250 enzymatic reactions such as metabolism of food as it biologically triggers the activation of andesine tri phosphate, aids in synthesis of proteins & fatty acids, and transmission of nerve impulses. Vitamin D is required by the body to effectively consume & extract magnesium from food sources which may stimulate market growth. The supplements are easily soluble & are available in various delivery forms such as powder, tablets, capsules, and liquids which may further stimulate vitamin D3 market growth.
North America led by Canada and the U.S. vitamin D3 market size should witness a significant growth during forecasted period owing to increasing cases of cardiovascular diseases due to rise in alcohol & fast food intake. In U.S., beer, wine, & distilled alcoholic beverages wholesale value was estimated at over USD 165 billion in 2017. Fast food & alcohol intake slows down the metabolic rate which increases the deposition of fat cells around kidney
& liver resulting in toxic buildup and obesity. Rising disposable income & sedentary lifestyles may foster the market for vitamin D3 supplements as its deficiency is linked with increased risk of stroke & angina and has been identified as a potential risk factor for many chronic diseases.
Europe driven vitamin D3 market demand led by UK, Germany, France, and Italy may witness moderate growth during forecasted period. In Germany, the value of cosmetics & personal care products was over USD 1 billion in 2017. Rising consumer inclination towards vitamin D3 cosmetics owing to rise in air contaminant levels such as fuel debris, volatile organic matter, and toxic gases may increase market share. Vitamin D3 based cosmetics are used to treat dry skin conditions such as psoriasis & is utilized in various skin aging solutions owing to its rejuvenating and protective effect on aging skin which may trigger market share.
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Asia Pacific vitamin D3 market demand led by Japan, China, and India may witness significant growth. Increasing cases of Alzheimer’s and dementia owing to rise in geriatric population and increasing pollution levels may stimulate market growth. Rising geriatric population and increasing awareness regarding overall health is the major driver for market growth. In Japan, over 20% of the population was above the age of 65 in 2017, which is considered to be highest proportion of elderly in the world. Vitamin D3 supplements are widely to reduce subsequent brain injury & inflammation associated with symptoms of ischemic stroke which may enhance regional vitamin D3 market demand. Key players in the vitamin D3 market includes companies such as Abott Nutrition, GlaxoSmithKline, Cadila Pharmaceutical, Pfizer Nature’s Bounty, Thorne Research, and Lonza Group. Companies are engaging into various growth strategies such as partnerships and new product launches which is expected to foster market growth.