Tuesday, September, 24, 2019 04:53:10

Increasing tea consumption rates & awareness regarding health owing surging chronic disease prevalence is certain to fuel tea polyphenols market trends. Tea is undeniably one of the most popular beverages consumed worldwide due to its anti-inflammatory, antimicrobial, and antineoplastic properties. The product has high epigallocatechin gallate (EGCG), fibers and antioxidants which help increase metabolism and support weight reductions. According to reliable sources, more than 3 billion kilograms of tea is produced and consumed around the world yearly, validating the rising popularity of the beverage, that would consequently impact tea polyphenols industry size.

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The potential health benefits associated with tea consumption can be partially attributed to the antioxidative property of tea polyphenols. Recent reports suggest that green tea consumed in a balanced diet can improve the overall antioxidative status of the body, as well as protect against oxidative damages. Tea preparation has also been depicted to ambush reactive oxygen species, such as hydroxyl radical, superoxide radical, peroxyl radical, singlet oxygen, nitrogen dioxide, nitric oxide, and peroxynitrite, reducing their damage to lipid membranes, nucleic acids, and proteins.

Tea, brewed from the plant Camellia sinensis, is largely consumed in different forms, popular among them being black, green, and Oolong teas. As per a survey conducted nearly a decade back, of the tea produced worldwide, 78% is black tea, which is usually consumed in the Western countries, around 20% is green tea, commonly consumed in Asian countries, and 2% is Oolong tea which is produced mainly in southern China. Indeed, brewed tea contains many polyphenols and other health benefiting compounds – it is thus rather overt that the rising consumption of these health-based teas will have an impact on the overall tea polyphenols market share. Reportedly, studies also suggest that polyphenolic compounds present in tea can effectively reduce the risk of a several diseases that take a heavy toll on the global populace – a fact that would serve to further propel tea polyphenols industry.

Many epidemiological studies conducted to investigate the effects of tea consumption on human cancer show an inverse relationship between tea consumption and development of cancer. Reportedly, studies were undertaken on gastrointestinal cancers in China and Japan where green tea is mainly consumed. As per medical reports, individuals who consumed over 10 cups of green tea per day showed remarkable reduction of relative risk for lung, colon, and liver cancers.

Further studies in northern Italy have also suggested the protective effects of green tea against oral, pharyngeal and laryngeal cancer. In addition, tea drinking was shown to be associated with a lower risk for digestive and urinary tract cancers in women, with a relatively lower risk for stomach cancer occurrence. Owing to the extensive prevalence of cancer worldwide, green tea is thus expected to be majorly consumed in the years to come. The antioxidants, flavonoids, and catechins present in green tea polyphenols also help reduce the formation of free radicals in the body, protecting cells from skin aging, injury, and even lowering the risk of neurological disorders. The extensive health benefits of these compounds will thus impact green tea polyphenols market size, slated to register a CAGR of 7% over 2018-2024.

Asia Pacific tea polyphenols market size driven by China, India, Japan and Australia may register a CAGR of 8.5% over 2018-2024. In fact, India is the largest producer of tea – particularly black tea. With increasing interest in green tea polyphenols however, experts suggest that there is a potential for the India tea industry to enhance green tea production and develop innovative products based on natural tea polyphenols.

Reportedly, Indian tea cultivars are currently adopting advance ways such as e-auction platforms to enhance growth of tea polyphenols for industrial exploitation. Indian companies are also looking forward to exporting new types of tea to countries like China where the demand for Indian black tea has been depicting an upsurge. Reports cite that, in 2017, India’s tea exports to China increased by around 30% (approximately 9 million kg) annually, making it a prominent region for the growth of tea polyphenols market.

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China is also stepping forward as a leading manufacturer and exporter of tea extracts due to constructive government regulations. In 2018, Chinese tea companies were reported to show interest in learning about the e-auction platforms used by companies in India to bring together sellers and buyers online to streamline the marketing of tea. The motive of the initiative was to adopt India’s unique process of the e-auction of tea, so as to expand the two-way trade in tea between the two countries. As per reports, India is cited as the third largest tea exporter to China, led by Iran and Russia.

Being a dietary source of biologically nourishing compounds that help prevent a wide range of diseases, health tea is thus experiencing an increase in terms of popularity across the globe. Tea polyphenols contain bioactive compounds, antioxidants, ECGc, and essential nutrients to keep the mind calm and boost metabolism and immunity – factors that would help advance industry growth. Driven by the advancements in tea cultivation technologies and supportive government regulations, tea polyphenols market size is likely to cross 10 kilo tons by volume by 2024.