Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.
The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends.
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Fierce business competition coupled with the reduction in costs of mobiles & smartphones have forced the mobile manufacturers to focus more on providing value added services and thus improve their brand presence. The rising importance of 3G and 4G services available at reasonable charges are expected to boost MVAS market demand over the next few years. Rising demand for novel technologies such as M2M and IoT by the organizations to effectively handle their day-to-day operations is also expected to accelerate MVAS industry development.
Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training. Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.
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U.S. industry, which accounted for more than 25% of MVAS market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.
Mobile value added services can be availed through mobile money, SMS (Short Message Service), Instant Messaging, infotainment, and MMS (Multimedia messaging service) solutions. Effective mobile banking, mobile remittance, and mobile wallet services, driven by high speed networks and low tariffs are expected to beneficially influence the growth of the mobile money sector, which will accelerate MVAS market revenue expansion.
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Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS market.
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