Global Market Insights recently introduced report on global Mobile Engagement Market Report is an in-depth study providing complete analysis of the industry for the period 2019 to 2025. It provides complete overview of the industry considering all the major industry trends, market dynamics and competitive scenario.
The Asia Pacific mobile engagement market growth is attributed to the increasing use of smartphones and the development and the expansion of the mobile and telecommunication infrastructure. South Asia is likely to undergo a major transition in the mobile consumer behavior. The growth of the e-commerce industry and the rising trend of big data are projected to influence companies to adopt these technologies. The adoption of 4G and smartphone and the regionalization of online content are the driving factors for the increase in the number of users and the mobile engagement industry in the North America region.
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Retailers provide a range of customized solutions designed specifically for the demands of medium- and small-sized enterprises and is a key factor in driving the growth of SMEs in the mobile engagement market. This is anticipated to aid these businesses in making use of digital services for increasing their sales and driving the maximum traffic.
In June 2017, Vibes announced the addition of features to the Vibes platform to enable brands to deliver personalized content according to the channels preferred by customers, identify customers, and manage mobile marketing campaigns. This strategy is anticipated to sustain the company’s growth in the mobile engagement market. Mobile testing, development, and deployment technology have become stronger and easier to use owing to no-code or low-code interfaces that aid companies to deploy, test, and build codeless apps very fast using just a browser.
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The growing trend of wearable technology is projected to impact the mobile engagement market. Wearable devices, such as smartwatches and fitness monitors, collect data and track consumer preferences allowing companies to provide highly personalized products and service advertisements. Mobile wallets offer innovative ways for companies in delivering customer engagement, payment options, rewards, and coupons to customers. Moreover, the integration of mobile ads with mobile wallets leaves a lasting effect on consumers and helps marketers target their customers and increase customer engagement.
Segmentation by vertical includes travel and hospitality, retail, media and entertainment, telecom & IT, and financial services. The mobile engagement market for the financial services sector is anticipated to grow at a high rate during the forecast time span owing to the rapid increase of mobile devices, which help businesses in the marketing of financial services such as banking and insurance. Through the applications of these services, companies are able to generate higher revenue and audience expansion by building valuable relationships with customers and communicating business transactions. In the retail and e-commerce sector, the shifts toward digital platforms have revolutionized the mobile engagement industry.
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Major players in the mobile engagement market are Appboy, Followanalytics, Urban Airship, Marketo, Swrve, Smartfocus, Oracle, IBM, Adobe, Accengage, Leanplum, Selligent, Vibes, Tapjoy, and Webtrekk. Rising competition among major players to sustain mobile engagement industry growth is leading to an increase in the undertaking of strategies such as the provision of technologically-advanced solutions and mergers & acquisitions.
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