Sunday, September, 15, 2019 01:54:56

Increasing interest in reviving the consumption of millets across various geographies is favoring the growth prospects of millets market in recent years. Millets have the ability to survive in harsh climatic conditions and are known to provide high nutrition value and better health. A number of initiatives are also being undertaken by the countries toward enhancing millet cultivation and consumption to reduce health risks caused due to diabetes, obesity, cardiovascular diseases. Unified approaches among millet suppliers and food and beverage manufacturing companies to fulfil the demand of millets has been crucial to proliferate the millets industry size.

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Growing inclination towards urban lifestyle has led to unhealthy diet habits and sedentary lifestyle, which is increasing the number of diabetic patients. The occurrence of diabetes is gradually rising, for instance, around 12.2% of the U.S. population aged 18 years or older was affected with the ailment in 2015. Diabetes is considered as the seventh leading cause of death across the world, with doctors striving to find its permanent cure.

Doctors are increasingly urging diabetic patients to consume millets to control blood sugar levels. Millets possess many properties making them a good dietary option for diabetics. In light of their benefits, millets hold a key to the well-being for those who suffer from diabetes and those that are at risk of developing the ailment. The demand of millets is likely to increase among diabetic patients which will be beneficial for augmenting millets market share.

From curing diabetes to fulfilling nutritional requirements in infants, millets have numerous nutritional properties. Due to its smooth texture, babies can easily digest it which makes millets a reliable option for infants. Millets also have calcium, iron and fibers which helps to fortify essential nutrients for healthy growth of a child.

Usage of millets in infant food and nutrition products is increasing and many millet manufacturers are expanding their business operations by acquiring smaller firms. For an instance, in the year 2017, Reckitt Benckiser (RB) acquired Mead Johnson Nutrition Company to expand its nutrition business. The transaction catapulted RB to a global market leadership position in consumer health and hygiene. Such acquisitions show the growing millet usage in baby food, which is likely to foster millets industry share.

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Besides the use of millets in food products, it has also found usage in beverages like beer. Gluten-free beers are specially produced for individuals focused on reducing their gluten intake or diagnosed with celiac disease or a gluten intolerance so that they can enjoy beer without severely affecting their health. Breweries have started to add gluten-free beer option to increase their consumer base.

For instance, a Pune-based microbrewery Great State Ale Works has begun brewing beer with pearl millet, sorghum and finger millet to offer new tastes and popularize millets. The company has tied-up with an NGO named Happy Roots which works with farmers in Maharashtra. The tie up was anticipated to not only provide it with millets but also help with the malting process. Essentially, this new concept of gluten-free beer is becoming popular among breweries, which has led to increased production of gluten-free grains and has favored the expansion of millets industry size.

Numerous developing nations and federal governments are framing long-term policies to roll out nutrition programs aimed at tackling the menace of malnutrition. For instance, the Governor of Maharashtra recently convened a meeting to formulate a policy for cultivation and promotion of nutri-cereals. He explained the need to have a policy in place for addressing the issue of malnutrition and other lifestyle diseases, especially in the scheduled areas of the state.

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Taking into account yet another regional initiative, the Government of Niger announced that it is promoting the production and consumption of millets in the country during the inaugural ceremony of national millet festival (FESTIMIL). The government has particularly recommended millet for children, the elderly and also for convalescents as millets are energy-dense and nutritious. It is equipped with the property to adapt to poor and arid soil which makes it a staple food crop. Around 80 percent of Nigerien population consumes millets and the communities in the Sahel region also include millets in their diet. In a nutshell, the support of government initiatives and inclusion of millets in various food & beverage products are likely to enhance millets industry size. According to Global Market Insights, Inc., by the end of 2025, worldwide millets market is estimated to generate a revenue of more than USD 12 billion.