Friday, January, 24, 2020 01:28:27
Oculus, Facebook-owned virtual reality business recently announced that it has sold its Virtual Reality model-building/ 3D sculpting tool 'Medium’ to the leading software company, Adobe. This acquisition by Adobe is a milestone in the development of next stage of broader and professional usage of Virtual Reality.

For the record, Medium was launched by Oculus back in 2016, and the tool allow users to create their own 3D models in a VR environment, where a user can paint, sculpt, as well as simulate action, creating art and objects in completely immersive space.

As the applications extend beyond VR environments, with the capacity to export models, or even 3D prints the models, it will provide a whole new approach within the expanding creative suite of Adobe.

Oculus claims that the acquisition of the company’s VR model building tool by Adobe is an important milestone for the entire VR community as it demonstrates maturation and value of Virtual Reality in the domains of productivity and non-gaming use cases. The company is looking forward to continued evolution of Medium in the coming years as Adobe works to advance the field of 3D modeling.

As per sources close to the matter, Adobe's strategic shift into VR possibly mark a significant step in the broadening of the technology as well as expanding the use of VR tools into new cases, where they could, find more prevalent adoption, as VR progresses towards becoming a more mainstream, functional space.

Reportedly, VR is expected to become a major consideration next year, and changes like extending the use cases for the tech and boosting adoption could accelerate its momentum. The society is still far from VR becoming an essential space, but such gradual changes are the turning points in the march towards next stage of the technology's evolution.

Source Credit: https://www.socialmediatoday.com/news/adobe-acquires-3d-vr-creation-tool-medium-from-facebook-owned-oculus/568641/