BelleMa, one of the global leaders in breastfeeding accessories market, has recently announced its partnership with Sunset Healthcare Solutions, one of the top producers and distributors of homecare products. The alliance will enable BelleMa to sell its line of breast pumps to the Durable Medical Equipment (DME) Market via Sunset Healthcare – in effect, the homecare product manufacturer will act as BelleMa’s sales & distribution channel for hospitals, clinics, home care providers, GPOs, and long-term care facilities. The partnership marks an important landmark in breastfeeding accessories industry, depicting its robust expansion across numerous end-uses sectors, by means of varied distribution channels, apart from selling its products through its regular partners – Walmart, Beyond, Amazon, Bed Bath, and Sears.
But BelleMa is not the only breastfeeding accessories market player that is striving to expand its product sales via various means, another rival to undertake similar growth strategies is Aeroflow Breastpumps. This breast pump market leader has recently launched a website in the insurance sphere – it is the first of its kind, and aims to combine insurance processes with e-commerce. The website is slated to feature breast pumps, nipple creams, breast shells, nipple shields, etc., from top breastfeeding accessories industry brands such as Spectra, Evenflo, Medela, and Lansinoh, which can be purchased through chosen insurance coverage plans. Last year, Aeroflow Breastpumps also partnered with Humana and Humana Beginnings that allows it to supply Humana patients with suitable breastfeeding equipment & supplies. Through these initiatives, it is evident that market players will look out for lucrative avenues for expansion through online distribution channels.
Breastfeeding Accessories Market size was valued over USD 777.5 million in 2018 and is expected to witness 11% CAGR from 2019 to 2025.
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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
1. Acute Ideas Co. Ltd
2. Ameda Inc
3. Ardo Medical
4. Bailey Medical
5. Büttner-Frank GmbH
6. Hygeia Health
7. KaWeCo GmbH
8. Koninklijke Philips N.V
9. Linco Baby Merchandise Works Co., Ltd
- Medela LLC.
Statistics claim breastfeeding accessories industry to record a double-digit growth (10%) over the period of 2017-2024, with a target valuation of over USD 1.4 billion by 2024. The U.S has always proved itself as a lucrative growth ground for major markets globally. In this case, technological proliferation is amongst the many factors that has played a pivotal role in the regional breastfeeding accessories industry augmentation. Increasing working female population with hectic schedules and lack of proper maternity leaves have impelled the market growth in U.S. A large number of lactation consultants and breastfeeding advocacy groups spread around the nation have further complemented the business expansion.
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India breastfeeding accessories industry has been also carving a lucrative road map over the past few years. Significant economic development that has resulted in rising disposable incomes is ensuring the growth prospect of the market in this region. In addition to this, increasing awareness concerning the benefits of breast feeding along with numerous initiatives undertaken both by private and public sectors have fueled breastfeeding accessories market adoption. Germany breastfeeding accessories market will also witness lucrative gains over 2017-2024.
Implementation of policies like WHO code along with other supportive initiatives undertaken by renowned organizations encouraging breastfeeding have indeed provided a significant impetus to breastfeeding accessories market. Over the years, the industry has expanded remarkably which is quite evident from its diversified product spectrum including sore nipple cream, nursing pads, breast milk storage bags, breast shells, nipple shields, cleaning pads, and breast milk bottles. Breast milk bottles led the product landscape in 2016 and are likely to continue their domination in the global industry over the coming seven years. Owing to their appropriate design, these bottles are quite feasible both for normal feeding purposes as well as through breast pumps. Breast milk storage bags also procured a major portion of the breastfeeding accessories industry. Greater convenience, low cost, compact size, and disposable pattern are some of the factors favoring the product demand.
The business landscape of breastfeeding accessories market has massively evolved over the recent years, pertaining to the technological interventions that have contributed toward the expansion of the product portfolio. Despite the associated high costs, lack of proper awareness, and product substitutes posing as potential threats to the industry penetration across a few regions, breastfeeding accessories market is anticipated to make a headway in the coming seven years, primarily due to the rigorous involvement of business players in R&D activities. Ardo Medical, Medela, Bailey Medical, Koninklijke Philips, Büttner-Frank, Linco Baby Merchandise Works, Hygeia Health, and Mayborn Group are some of the leading companies involved in breastfeeding accessories industry.