Friday, October, 18, 2019 03:27:59

Breast Pump Market has come to represent a quiet revolution that has occurred with more lactating women choosing to step out of the house. Breast pumps have been used for almost over two centuries now, however, breast pump industry has garnered significant profits only in the recent decades, as educated mothers have started to enter the workforce in greater numbers. Until recently breast pumps were inexpensive, manual and often ineffective. But with women wanting to use breast pumps for an extended period of time, more breast pump market key players have come to invest substantial capital in developing breast pumps that are more effective and have allowed women to express milk faster and with greater ease.

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Breast pump industry has received a major boost with increased advocacy for breastfeeding. Most notable health organizations emphasize the need to feed infants exclusively breast milk till they are at least 6 months old. However, while breastfeeding has received increased support, breastfeeding mothers had for long complained about having to return to work too soon after giving birth and lack of infrastructure for expressing breast milk and storing the same. To combat the same, regulations are being put in place so that mothers can take more time off work to feed their newborns. Additionally, innovation in the breast pump industry is bringing new products to the market which can effectively replace large breast pumps with small apparatus that can be worn under clothing and poses no hindrance to everyday tasks.

The Willow breast pump is an instance of a workplace innovation in breast pump industry. Traditional breast pumps usually consist of a loud motor, plastic tubes, and siphons and require women to avail a private place to use the pump. However, the Willow has been designed to put the focus back on women’s comfort when it comes to expressing breast milk. It has been designed to cup the breasts and contain a near-silent motor, a storage bag and a battery all in a package small enough to be worn under regular clothes and going about doing daily activities especially outside the comforts of a home.

Another innovation that made inroads in breast pump market is the Babyation pump encompassing comfortable breast shields that are designed to mimic the feel of a nursing baby. Instead of hanging off the mother’s breasts, Babyation pump bottles are designed to collect milk through long tubes that enables women to keep their shirts buttoned up while pumping and reduce the need for a private space.

However, these pumps are very recent products and despite revolutionary designs, will require some time to win over traditional products brought forth by breast pump market players. Currently, it has been observed that time-tested breast pumps will capture a larger portion of the breast pump market revenue. As per estimates, electric breast pump industry is anticipated to register a 10.6% CAGR over 2018-2024, driven by the different suction levels available in the apparatus as well. Additionally, electric pumps also have a custom designed pattern that imitates the baby’s suction and stimulates milk production.

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The demand for mother’s milk and its various advantages has caused the milk to be dubbed as liquid gold. With research depicting that mother’s milk can be fundamental to a child’s health throughout life, lactating mothers have been trying much harder to breastfeed their children for as long as possible. But many mothers have a hard time producing milk while numerous others are forced to return to work as soon as possible. This has overtly provided a push to breast pump market, with more and more working women opting for breast pumps.

The availability of mother’s milk in non-profit milk banks has emerged as another growth avenue for breast pump industry. In recent times, lactating mothers whose infants do not require mother’s milk anymore have taken to donating or even selling their milk, increasing the demand for breast pumps. With more and more women providing breast milk for fragile infants in NICUs (neonatal intensive care units), breast pump market outlook has been witnessing a dynamic transformation. Powered by increasing medical research underlining the importance of breastfeeding, breast pump industry is expected to register a CAGR of 7.5% over 2018-2024.

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