Passenger cars will grow considerably in the automotive paints & coatings market over the study timeframe. The growth can be attributed to the availability of a wide vehicle model range across diversified price range. The availability of easier vehicle financing alternatives along with discounts offered by vehicle manufacturers in festive seasons to increase their sales are further supporting the market demand. Additionally, the entry of new players in the market are supporting the revenue generation over the projected timeframe. For instance, in May 2016, Berger Paints through their subsidiary BNB Coatings entered the passenger car painting business.
Rising automobile sales along with increasing consumer preference towards improved vehicle aesthetics of vehicles are driving the automotive paints & coatings market over the study timeframe. The benefits offered by the paints including protection to the vehicle base material from corrosion along with improved finishes further expands the market. Additionally, the proliferating vehicle customization alternatives based on color and graphic schemes further accelerates the business share.
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OEMs will hold dominance in the automotive paints & coatings market over the forecast timeframe. The dominance can be credited to the increasing vehicle production across the globe. Automotive manufactures are focusing on offering environment friendly and durable products with a wide range of color options. The automotive suppliers are expanding their paint shop network to support the higher vehicle production. For instance, in October 2017, Magna announced the construction of a new USD 100 million paint shop in Slovenia.
Polyurethanes will hold considerable share in the automotive paints & coatings market owing to enhanced resistance to chemical and weathering conditions. The improved corrosion resistance and durable properties increases the polyurethane coatings usage in heavy commercial vehicles (HCV). Paint manufactures are launching new premium quality products for HCVs to increase their revenue. For instance, in May 2016, Axalta Coating Systems announced the launch of its Imron polyurethane coating brand for catering to the heavy-duty trucks and buses customers.
Europe will showcase significant growth in automotive paints & coatings market owing to stringent vehicle paint regulations. The limiting usage of VOC based paints and development of wide water-borne paints and coatings are boosting the product penetration across the region. Moreover, the presence of multiple automobile OEMs focusing on offering a wide range of vehicles with diversified paint schemes at varied costs further accelerates the regional share over the study timeframe.
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Industry players are continuously investing in R&D for developing advanced environmentally friendly paints with focus on minimizing the VOC content. Moreover, major automobile OEMs are continuously innovating their product portfolio with improved paints and coatings with a focus on superior body finishes, minimizing the occurrence of scratches and color fading.
Major automotive paints & coatings market players include Eastman, Nippon Paints Holdings Co. Ltd., Cabot Corp, Covestro, Dupont, PPG Industries Inc, and BAFS SE. The other notable participants are Axaltra Coating Systems, Donglai Coating Technology, Akzo Nobel NV, Wanda refinish, Valspar, and Clariant AG.
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