Asia Pacific soap noodles market is projected grow with a highest CAGR during the forecast timespan. China held the largest market share in 2018 and shall witness gains over 3.5% CAGR. Increasing consumer disposable, improved living standards in the region coupled with easy raw materials availability are major factors positively affecting the growth of the market.
Increasing consumption of personal and home care products has steadily expanded soap noodles market size, supported by an upsurge in consumer spending and continuously rising global population base. Numerous advantages of using a soap bar, due to favorable properties of soap, have sustained the market growth amid competition from alternatives such as liquid handwash and detergents. A key factor which has helped soap noodles industry gain traction is that mass manufactured bar soaps have been popular since the eighteenth century, when Europe widely promoted cleanliness, and changing traditional consumer preferences is considered to be quite difficult.
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Generally, major advances in soap manufacturing process observed over the past few decades could either be related to production technology for achieving cost-efficiency and economies of scale, or development of premium, vegetable oil-based products. Although not an entirely new concept, bar soaps containing palm oil, olive oil and coconut oil, among others, have garnered more attention in recent years due to growing awareness among consumers regarding naturally sourced products. The production of tallow-based soaps is also on the rise owing to easy availability of raw materials in regions such as South America.
With a broad application scope across the personal hygiene and laundry segments, soap noodles market is poised to witness growing popularity over the next few years. Described below are some factors boosting the consumption of bar soaps worldwide:
1. Personal hygiene products made using vegetable oils:
Soap noodles ingredients have become an important parameter to determine the type of soap to be manufactured for specific applications. As with cosmetics, a vast number of soaps used in personal hygiene applications are now being made from natural oils to offer a more effective option, along with ensuring consumers that the product is from an animal cruelty-free origin. When incorporated within soaps, plant oils are known to be excellent moisturizers and are gentle on the skin.
Besides meeting the essential properties of a soap required for cleaning human body, bar soaps are mostly sold in biodegradable packaging, addressing waste disposal concerns associate with product usage. US-based Dr. Bronner’s, for instance, offers a biodegradable vegan bar soap that can be used for cleaning face, body as well as hair, and is marketed in 100% post-consumer recycled wrapper. Owing to a chemical-free nature of these soaps and remarkable benefits for the human skin, soap noodles market will amass considerable remunerations from the vegetable oil segment in the forecast timespan. As a matter of fact, the vegetable oil segment held the largest share in the overall soap noodles market in the year 2018 and is expected to show a CAGR of 3% over 2019-2025.
2. Demand for laundry bar soaps in developing countries:
The possibility of a detergent damaging fabrics, due to excess presence of alkalis and reaction to minerals in the water, often leads to consumers using bar soaps for handwashing clothes. Several bar soaps, depending on the soap noodles ingredients, are specifically developed for washing different kinds of apparel. Citing an example, Mexican brand Zote offers a laundry soap which is suitable for cleaning baby clothes, while Henkel’s Purex company sells a more than hundred-year old soap product which easily cleans grease and oil stains.
Supposedly, using bar soaps for laundry seemingly reduces wastage, since only the required amount is always used, and represents a more cost-effective alternative to most detergents. As per estimates, laundry soap segment, with a market share of 30%, was the second-largest segment in soap noodles industry in 2018. Soap noodles market from the laundry segment could register significant gains in emerging economies, where bar soaps are preferred over more expensive, branded detergents. These nations are often dominated by low to middle income population and people living on minimum wages do not possess washing machines, buying only soaps for all household purposes.
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3. Multi-purpose soaps for camping and traveling activities: Technically, multi-purpose soaps are utilized for more than one function, being ideally suited for travel and adventure activities where people need to carry optimum resources. Whether on a road trip, train journey or just out camping, all-in-one bar soaps are a convenient way to ensure overall personal hygiene without requiring separate body wash, shampoo or face wash products. Increase in outdoor activities will undoubtedly boost demand for multi-purpose soaps and proliferate global soap noodles industry.
Expounding on the market potential, the North American Camping Report 2018 informed that the total number of camping households had climbed by 2.6 million in 2017. The penchant for outdoors is also growing in developing countries, with India experiencing 178% increase in demand for activities over a three-year period up to 2018. As evident, there is a notable target base for multi-purpose soap producers globally, inadvertently providing substantial prospects for soap noodles market. As per estimates in fact, multi-purpose soap was the third-largest segment in soap noodles industry in 2018.
In essence, low-cost soap manufacturing processes and wide availability of raw materials will underscore the development of soap noodles market, in conjunction with the growth of various application segments. EVYAP-OLEO, KLK Oleo, IOI Oleochemicals, John Drury & Co Ltd and Timur Oleochemicals Malaysia are some of the prominent industry players providing both vegetable oil and tallow-based solutions. Reports estimate that the global soup noodles market will exceed annual valuation of over US$1.14 billion by 2025.
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