Artificial Sweetener Market is projected to witness gains owing to its wide utilization in bakery, dairy, confectionery, frozen food & beverages manufacturing. They are synthetically produced sugar alternatives which taste sweet but contain less calories thus, maintaining blood sugar levels. Sweeteners including aspartame, acesulfame K, saccharin, sucralose and neotameare extensively utilized for their distinct characteristics.
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Global packaged food market is anticipated to surpass USD 3 trillion by 2020 owing to changing lifestyle and increasing popularity of quick service restaurants. These sweeteners are utilized in powdered drink mixes, baked goods, dairy products, jams & jellies and candies due to its instantaneous mixing property supported by lower calorific count which may fuel artificial sweetener market size by 2025.
Global non-alcoholic beverage market is projected to reach USD 1.2 trillion by 2024 owing to increasing functional beverages demand. Saccharin is utilized for instant drinks, carbonated soft drinks, juices and shakes manufacturing due to its highly stable nature and high shelf life along with this it does not promote tooth decay in children. These factors are likely to stimulate artificial sweetener market size in estimated timeframe.
Artificial sweeteners when consumed for longer period in high amount may cause bloating, diarrhoea and gastrointestinal disorders. Recent studies have suggested that high intensity sweeteners including saccharin and aspartame may cause blood related disorders including leukaemia which can turn very fatal and lead to death. These factors may hamper artificial sweeteners industry growth.
Global dairy market is forecasted to reach USD 700 billion by 2024 owing to its increasing usage in daily staple diet as it possesses high nutritional content. Sucralose and neotame are utilized in dairy products processing which includes milk, flavoured yogurt and cream to reduce extra calorie values and maintaining stability throughout product shelf life which may fuel artificial sweetener market size in projected timeframe.
Significant rise in sugar related diseases including diabetes mellitus have stimulated demand for these synthetic products including its usage in manufacturing diet drinks and soda. Brand like Coca Cola and Pepsi are manufacturing zero diet and diet cokes which may fuel artificial sweeteners market in foreseeable timeframe.
North America led by Mexico, Canada and U.S. artificial sweetener market size is projected to stimulate due to growing demand for bakery products. Neotame is utilized in bakery products processing owing to its high shelf life stability which does not impart bitter or metallic aftertaste resulting in high shelf life thus promoting product demand by 2025.
Europe driven by UK, Spain, Italy, France and Germany artificial sweetener market size is projected to amplify owing to its usage in packaged food products. Increasing count of retail stores and growing demand for convenient edibles may stimulate packaged food product demands. These products are utilized in jams & jellies, candies and biscuits manufacturing to lower calorie counts which proves nutritional value for metabolic system thus propelling artificial sweetener market size in estimated timeframe.
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Asia Pacific market led by Australia, South Korea, Japan, India and China artificial sweetener market size may fuel owing to growth in dairy products manufacturing which includes milk, yogurt, curd and cream. These products are utilized in dairy product manufacturing to impart sweet taste without compromising with its texture and appearance which may fuel market growth by projected timeframe.
Global artificial sweetener market share is moderately fragmented with major players includes Whole Earth Sweetener, Cargill Inc, Ach Food, Beijing Vitasweet Co. Ltd., Madhava Sweeteners, Ajinomoto Co. Inc and Tate & Lyle PLC. Manufacturers are focusing on expansion by implementing strategic alliance, joint ventures and mergers & acquisitions due to growing product application potential in bakery, dairy, confectionery, frozen food products industry which may stimulate artificial sweetener market size.