Apple TV Plus would face tough competition against entertainment giant Disney’s streaming service Disney+.
Apple Inc., a multinational tech company based in California, is planning to launch its first-ever streaming video service, Apple TV Plus, in November for $9.99 a month. According to reliable sources, the company has yet to finalize its release date or pricing for the service, retconning its previous announcement in March 2019. Moreover, the new date places Apple’s product right up against Disney+.
For the record, Disney+ is Walt Disney’s answer to an ideal streaming service that would feature a mix of Marvel content, original Disney films, Star Wars content, and premium shows and movies across all its networks and properties for a mere price of $6.99 a month.
As for Apple, it is aiming to touch the $50 billion mark in its annual services revenue by 2020, and the release of TV Plus would play an integral part in achieving this milestone.
Sources cite that the service will air only five shows which would include a drama series called Truth Be Told with actress Octavia Spencer, the Morning Show featuring Reese Witherspoon and Jennifer Aniston, See featuring Aquaman’s Jason Momoa, a documentary series called Home and a reboot of Amazing Stories by Steven Spielberg.
According to Eddy Cue, Senior Vice President of Internet Software and Services, Apple, the company is reportedly going to add TV shows at a pace slower compared to rivals like Netflix. On the other hand, Apple has managed to bag several big names like Oprah Winfrey, who is launching two documentaries on TV Plus.
Citing reports, Apple’s estimated budget of $6 billion for creating original content has massively increased from its previous $1 billion pledge in 2017, but is very little compared to Netflix, which is likely to spend more than $14 billion, whereas Disney is expected to spend $24 billion on streaming and theatrical releases.