Friday, January, 24, 2020 01:27:19
Apple acquires the UK-based digital marketing startup DataTiger
- Apple can implement DataTiger’s advertisement targeting technology in several ways.
- The company’s platform can individually optimize the marketing flows for its consumers in real-time across all channels.
Apple has reportedly purchased the UK-based digital marketing startup DataTiger which has been intending to rethink the complete marketing experience. As per trusted sources, DataTiger claims that it develops tools to assist companies aiming at putting their data to work so as to increase monetization and marketing retention.
According to a report published by Bloomberg, a regulatory filing from December shows that Apple now controls DataTiger’s legal name Operatedata Limited. The digital marketing company is relatively small and employs between 2 and 10 individuals.
Headquartered in London and founded in the year 2017, it has not been revealed the amount paid by Apple to acquire DataTiger. However, sources aware of the matter claim that the deal is likely to be a small-scale acquisition.
A LinkedIn page of the company notes that DataTiger is a set of tools which enable the enterprises to develop marketing software and puts the data of the said firm to work. Using DataTiger is the easiest and fastest way to increase monetization and retention. The company’s platform can individually optimize the marketing flows for its consumers in real-time across all channels.
For the record, DataTiger can be utilized to set up user flows in minutes and import the firm’s data, with all of the data living in the cloud. Moreover, the digital marketing startup has claimed that it can utilize data to send materials more accurately to consumers as well as push notifications.
Reportedly, Apple can implement DataTiger’s advertisement targeting technology in several ways. Currently, the iPhone maker utilizes email marketing heavily and has recently started utilizing push notifications to promote its expanding Services business. Moreover, the company has a rapidly growing Search Ads business.
As per reliable sources, Apple has not yet confirmed the acquisition.